The Blanche M. Touhill Performing Arts Center is located in Normandy, Missouri on the campus of the University of Missouri-St. Louis. I was brought on board their new social media team after working there as an usher and classroom assistant for a year and a half to fill in the gaps after their marketing department was let go and they had experienced decreased sales. As a student employee, I worked part-time to promote events and curate content in order to generate excitement for them.
Video Samples
I created these Instagram videos using Adobe Premiere Pro by taking clips presented by promoters or my manager and editing them down into Instagram-friendly chunks. These clips were designed to be a sort of “social media highlight reel” compiling the “greatest hits” of their careers, which would build hype for people already interested, and get people interested after watching the videos if they hadn’t bought tickets already.
Facebook post samples
When I was the social media assistant at the Touhill Performing Arts Center from June to January 2019-20, there were several statistical returns. Engagement on Facebook increased by 300% and followers increased by over 1,000, from 7,200 to 8,300. These posts also helped ticket sales, meeting twice as many sales goals as the previous season.
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